Honest By: A Game-Changing Label That Offers Supply-Chain Transparency
Bruno Pieters wants you to pay attention to the man behind the curtain. The award-winning designer, formerly of Hugo from Hugo Boss, is launching a ballsy new clothing brand and e-tailer that promotes complete transparency in price and manufacturing. Honest By, according to Pieters, is the first company in the world to give customers a full cost breakdown of its products—the sartorial equivalent of speaking stark-naked in front of a crowded room. Pieters conceived of Honest By while on sabbatical in southern India, where he observed the way locals grew, wove, and stitched their clothes from sources they could identify. Returning to Antwerp, Pieters decided to explore that degree of transparency with luxury products on an international scale.
Greensleeve: A Plastic-Free iPad 2 Sleeve Made With Zero Electricity
The Greensleeve iPad 2 case by Gone Studio is devoid of many things. Clad in all-natural wool felt with a steel-button closure, it’s completely plastic-free, a conscious decision by LEED-certified designer George Elvin in the aftermath of the Gulf Coast oil spill. The case is also made entirely …
Recycle Your Marks & Spencer Clothing at Oxfam, Get £5 Off Purchase
American retailers take note: Marks & Spencer may have joined the ranks of Patagonia and Uniqlo with its own clothing take-back program, but it isn’t doing it alone. The British department store has teamed up with Oxfam U.K. to help underprivileged communities worldwide. Simply bring any store-branded garment, shoe, or bag into an Oxfam shop for “recycling” and you’ll receive £5 off when you spend £35 or more on clothing, home, or beauty products at M&S. To help you visualize the impact of your contribution, M&S created a nifty little app that posts a piece of trivia for every article of clothing you drop onto a mannequin. Donate a blouse, for instance, and Oxfam gets £5 to buy a container for four families in Nigeria to collect water and keep it free of diseases. Drop off a purse and Oxfam has an extra £16 to protect a hectare of Colombian rainforest. (And yes, that’s Twiggy smiling at you from the top of the page.)
Replay Jeans Introduces Water-Free “Laser Wash” for Denim
The denim industry is a thirsty, energy-intensive beast, but a new treatment technology by Replay Jeans could reproduce the supple, broken-in look of vintage denim without the heavy environmental cost. In fact, the Italian denim brand’s “Laser Wash” uses no water at all, but rather lasers to achieve its pre-distressed hand—no sandblasting required. To cut back on even more agua, Replay uses ozone washing machines that require less water than conventional denim tumblers. Bonus: When ozone breaks down, it reverts to free oxygen.
Timberland Debuts Foldable Hiking Shoe Made From Recycled Materials
Timberland has created a hiking shoe so lightweight and flexible, you can zip it into itself for space-saving storage. Easier on the eye (and foot) than Crocs or flip-flops, the Men’s Radler Trail Camp weighs a mere 9 ounces, making it easy to clip to a carabiner …
N-Product Turns Discarded Backpacks, Inner Tubes Into iPod Watchbands
Transform your iPod Nano into an eco-friendly timepiece with the Deckster Re:Class series of wristbands by N-Product. Created in partnership with Mountain Equipment Co-op, an outdoor-apparel manufacturer based in Ottawa, each casing comprises discarded, damaged, or unusable backpacks, bicycle tires, and inner tubes—durable materials with adventurous pasts that would otherwise languish in a landfill.
Suno Debuts Upcycled-Fabric Sneakers to Help Baby Elephants in Kenya
If you’re looking to put a little pep in your step this winter, and you’ve got a yen for helping wildlife, we’ve got the shoe for you. For a limited time, Suno will be offering a line of lace-ups and slip-ons in its trademark multihued prints. Fairly made in Kenya from fabric offcuts …
TOMS Gets “Glamour” Treatment With Model-Studded Magazine Feature
Elettra Wiedemann for One Frickin Day, an organization that motivates individuals to give a day’s worth of salary or time to charitable projects around the world….
La Diosa Debuts Eco-Friendly Friendship Bracelets for Nelson Mandela Children’s Hospital
Help one of the world’s most beloved statesmen raise funds for his final legacy project: a state-of-the-art Nelson Mandela Children’s Hospital that will provide South Africans with quality pediatric care regardless of social or economic status. In collaboration with the Nelson Mandela …
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