When Lent rolls around on Wednesday, a group of self-described fashion addicts across the United Kingdom will be forgoing the standard vices (meat, cigarettes, coffee, chocolate) for a different kind of fast: fast fashion. Coinciding with the end of London Fashion Week, a time of glitzy excess that obscures the realities of sweatshop laborers and the high-street knockoffs they’ll soon be producing, the “Six-Item Challenge” is challenging women (and sartorially inclined men) to wear only six pieces of clothing in the 40 days leading up to Easter.
