Ecouterre is the official media sponsor of DIY With IOU. Enter now at Source4Style to become the IOU Project’s next ethical designer!
The IOU Project isn’t just another fashion label; it’s also a revolution, an experiment in rethinking how goods are produced and sold in a way that benefits both people and the planet. Summer Rayne Oakes, co-founder of Source4Style, sat down with Kavita Parmar, IOU’s founder and creative director, to learn what goes into the creation of an IOU garment, why complete traceability is the core of her company’s mission, and how social networking is bringing artisan communities closer to the developed world.
